LEGO has released new toy sets at CIIE inspired by Chinese culture

The Danish toy giant, LEGO Group, released four new toy sets on Monday, November 6, during the sixth China International Import Expo (CIIE). LEGO Group has participated in the CIIE for six consecutive years. Each year the company has released products inspired by Chinese culture, during the edition of the CIIE.

Source: english.news.cn

Photo: Nov. 5, 2023. LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai
Photo: Nov. 6, 2023. LEGO designer presents a toy set inspired by the legend of the Monkey King. Debuted at the sixth CIIE in Shanghai
Photo: Nov. 6, 2023. Newly launched LEGO set featuring the “Auspicious Chinese Dragon.” Debuted at the sixth CIIE in Shanghai

About Miabell Mallikka

Miabell Mallikka is a journalist working with ScandAsia at the headquarters in Bangkok.

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