Foreo names Chinese popstar as Global Brand Ambassador

The Swedish beauty tech giant Foreo has named the Chinese singer Xin Liu, from the pop group THE9, as its new Global Brand Ambassador, The Moodie Davitt Report writes in a recently published article.

Xin Liu first appeared on the Chinese TV Program ‘Youth With You 2’ last year and has since been a regular trending name on social media. She is known and celebrated for breaking boundaries in the celebrity world and she definitely has Superstar power.

Foreo announced her as their Global Brand Ambassador on the brand’s official Weibo, WeChat, and TMall channels and just within 30 minutes of the announcement, Foreo hit sales of $1 million on the Foreo TMall flagship store.

Xin Liu is the star of the Swedish beauty tech’s ‘Foreo for Real’ campaign, which champions her style, individuality, and authenticity, and as Global Brand Ambassador, Xin Liu also appears in various online and in-store displays.

According to Foreo China General Manager Davor Soldo, Xin Liu is the perfect candidate to represent the brand. “I do believe that Miss Liu is the right fit for Foreo, as she projects free spirit, integrity, and innovation which is in line with Foreo’s values. I look forward to expanding this partnership and exploring a new side to Foreo with Miss Xin Liu,” he says.

About Mette Larsen

ScandAsia Journalist • Scandinavian Publishing Co., Ltd. • Thailand

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