“And now it’s official,” writes Embassy of Sweden in Hanoi on their Facebook on Wednesday 7 June 2017. Swedish clothing giant H&M is finally coming to Vietnam, opening its first store in Ho Chi Minh City.
“I’m sure you have heard it by now – Swedish fashion giant H&M is opening stores in Vietnam. Great news for all of us! Get dressed for success,” writes the Swedish Ambassador in Vietnam, Pereric Högberg.
The Vietnamese article from Zing News shared by the Embassy and Ambassador Högberg says H&M has just officially announced its first store in Vietnam. Many initially believed the first store to open in Vietnamese capital Hanoi, and were surprised to hear that the first store would open in HCMC.
The store will be located in Vincom Dong Khoi in District 1 and is expected to open with the launch of H&M’s 2017 Fall/Winter Collection in the Autumn.