Thailand is anticipating a 23 percent increase in tourism revenue for the upcoming New Year festival, with a forecast of 62 billion THB (1.83 billion USD), according to the Tourism Authority of Thailand (TAT).
From December 21 to January 1, the country expects to welcome 1.56 million foreign visitors, generating 45 billion THB—up 20 percent from last year. Domestic tourism is also booming, with 4.41 million trips predicted from December 28 to January 1, contributing 17 billion THB.
TAT Governor Thapanee Kiatphaibool attributed the growth to eased travel restrictions, including visa exemptions and new flight routes from key markets like China, South Korea, Taiwan, and France.
To boost domestic travel, the government has introduced a five-day public holiday and partnered with airlines to reduce airfares by 30 percent on high-demand routes. Hotel bookings are strong, especially in prime areas like Pattaya and Chon Buri.
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