TUI Hotels & Resorts will open its first The Mora hotel in Asia in Singapore in September 2026. The move marks the brand’s entry into the region as part of its global expansion.
The new hotel, The Mora Singapore, will be located in Labrador Nature Reserve. The property will feature 20 rooms and suites, along with a pool, indoor jacuzzi, restaurants and lounge facilities.
According to CEO Artur Gerber, Singapore was chosen for its role as a major regional travel hub. The hotel is designed to offer a quieter setting within close distance of the city centre.
The Mora brand focuses on what TUI describes as “laid-back luxury”, targeting travellers seeking flexible and experience-driven stays. Activities in Singapore will be offered through the TUI Musement app, including guided tours and cruises.
Following the Singapore launch, TUI plans to expand further in Southeast Asia. A second project, The Mora Munduk, is currently under development in Bali, Indonesia.
