Vestas launches new China strategy

Vestas announced on October 21 that it will introduce its most technologically advanced 2 MW variant turbines and new flexible service offerings to the Chinese wind market. den_cn_vestass

Reinvigorating its long-standing commitment to China, Vestas announced today a new strategy to secure profitable growth in the world’s largest wind energy market. The Chinese wind market is making a fundamental shift away from prioritising low upfront capital costs toward a focus on life-time cost of energy considerations. Coupled with an additional shift toward low-wind sites, Vestas is well-positioned to succeed.

Speaking in Beijing, Vestas CEO Anders Runevad says, “These changes in the China market play to Vestas’ core strengths in technology leadership and service innovation. They create new opportunities for Vestas to lower the cost of energy and increase business case certainty for our customers.” He continues, “As world market leaders, we are well-positioned and equipped to support these developments.”

Vestas is introducing to China its newest and most technologically advanced 2 MW variants – the V110-2.0 MW and the V100-2.0 MW, both of which are ideally well-suited for low- and medium-wind sites. Additionally, Vestas is initiating a new and more flexible approach to servicing its customers’ turbines, allowing for tailor-made service packages to be designed in close collaboration with our customers.

According to Chris Beaufait, President of the Vestas Asia Pacific and China, “The new approach to collaboration in China will accelerate our efforts to build even closer engagement with our customers in order to shape customised service and technology offerings, thus creating additional value for their new and existing fleets.”

For Vestas’ customers in China, the introduction of the company’s newest 2.0 MW turbine variants and the new, flexible approach to service will mean lower lifetime costs of energy and greater business case certainty. CEO Anders Runevad concludes, “China is expected to account for significant part of the world’s wind energy market in 2014. Succeeding here is a key element in Vestas’ profitable growth strategy. Today we turn a new chapter in our almost 30-year history as pioneers in the China wind market.”

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Source: Vestas

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