Danish beer maker Carlsberg has been chosen to form a partnership with Vietnamese brewer Habeco when the latter is privatized in the near future. This is a result of the Vietnamese Ministry of Industry’s approval of Carlsberg as a strategic partner for Habeco. One of the reasons is that Carlsberg is already present in northern Vietnam through its joint venture in Hanoi, South East Asia Breweries (SEAB).
In its 2006 annual report, Carlsberg rated the Vietnamese market as a promising growth market and the Danish brewer’s assessment is that it in 2006 had a 10 per cent share of a market that consumes 0.9 million hectoliters annually.
Also see: Battle For Hanoi Brewery Intensifies