The Angry Birds are currently preparing for their longest flight. Finnair will fly the world-famous Angry Birds, developed by the Finnish company Rovio, to Singapore on September 20. During the flight, fans of the mobile device game will compete in the Angry Birds Asian Challenge at an altitude of 10 kilometres.
“This avian alliance is one example of Finnair’s creative, fresh way of operating. Finnair is a significant player in traffic between Asia and Europe, and our goal is to double the number of Asian flights to 140 flights per week by 2020. It’s great to be involved in bringing Finnish innovation to Asia,” says Jarkko Konttinen, Vice President, Global Brand & Marketing Communications, Finnair.
“Although the Angry Birds have already flown almost everywhere in the world, the trip to Singapore will be the birds’ longest continuous flight to date. The Angry Birds game has been downloaded to various platforms over 350 million times, and we are delighted to be able to bring new Angry Birds games and experiences to a growing fan base,” says Peter Vesterbacka, Rovio’s Mighty Eagle and Marketing Director.
ScandAsia reader, too, could be on the flight to Singapore; simply tell Finnair by September 12, at the address www.finnair.com/angrybirds, why you are one of the Angry Birds’ most dedicated fans. The five most popular fans and 2-3 favourites selected by a jury will be awarded flight tickets to Singapore. During the flight, the Angry Birds fans and other flight passengers will be able to participate in a competition on games consoles distributed to passengers and specially programmed for this event. The winner of the competition, to be played at an altitude of ten kilometres, will become the proud holder of the very first Angry Birds Asian Challenge title.
A real live Angry Bird will also be present on the flight.
Tweets detailing the swish of wings and the demise of pigs during the competition will be sent from the flight. It will be possible to follow the events in real time at the address www.finnair.com/angrybirds.
