This October, Finnair will go all out to raise awareness of breast cancer and research as part of its involvement in Pink Ribbon work. Ever since the Komen Foundation started distributing pink ribbons to participants in its New York City Race for The Cure, the Pink Ribbon has become a symbol of breast cancer awareness.
In October, the Pink Ribbon will be clearly visible on Finnair flights and at the Helsinki-Vantaa Airport. Besides raising awareness of breast cancer, Finnair also aims to raise funds for the Pink Ribbon Fund.
Finnair customers will be able to participate in this initiative by donating their points, for the Finnair Plus customers, or by acquiring Finnair services.
“We want to support the Finnish Cancer Foundation’s important work, and through our own contribution increase Pink Ribbon efforts to promote the visibility and awareness of breast cancer,” says Finnair’s Senior Vice President, Communications and Corporate Responsibility Arja Suominen.
The campaign collects funds for breast cancer research in Finland and for the development of advice and information services.
Among the activities that have been lined up October is the Pink Ribbon Run. Approximately 55,000 women in Finland have experienced breast cancer. Last year 4,600 women were diagnosed with the disease.
In Singapore, breast cancer is the most common cancer among women with the worrying statistics of 1 in 17 women developing breast cancer in her lifetime. Breast cancer affects all women and is most prevalent in women of ages 50 to 59 years.
Finnair’s Sales Director for Singapore and South East Asia Petteri Kostermaa said as an international airline which flies to numerous cities around the world, Finnair is in a good position to help raise awareness of breast cancer worldwide.
“Part of the funds raised through Pink Ribbon will be used for research on breast cancer which will benefit everyone, from Finland to Singapore,” he said.