As ProPak Asia, the international processing and packaging technology event in Bangkok, celebrated 25 years in 2017, Tetra Pak participated with a big showcase themed: ‘Moving Food Forward. Together’. Tetra Pak, the Swedish world-leader in food processing and packaging solutions showcased their processing as well as automation and service solutions, with experts flown in to support the Thailand/Southeast Asia team.
Tetra Pak also held presentations in the form of their ‘Knowledge Sharing Seminars’ with industry experts’ insights on their innovative products, solutions, and food processing that helps their customers innovate and grow their businesses.
Topics ranged from coconut water processing, benefits of efficient mixing in food production as well as solutions to optimize production cost. Customers were able to learn about best industry practices and have open discussions with their experts.
Speaking to ScandAsia, Mr Ashish Dahiya, Cluster Leader Marketing, Portfolio & Category Management began by describing their market position: Tetra Pak has been in Thailand for a very long time, 40 years, so the customers know us very well, we work very closely with customers both on the packaging and processing side.
The reason for the theme of their theme at the trade show he described as: “We’re trying to better showcase and communicate our capabilities outside our core areas – dairy and beverages – for which customers know us best. So, on the food processing side we are also active in ice cream and prepared food categories. As consumer lifestyle changes, with more urban lifestyle entering, there is more demand for prepared food. We want to showcase what we have done in Europe and in the U.S and are now bringing those solutions also into Asean.”
“Tetra Pak helps customers to come up with new solutions in dairy, beverage, prepared food, cheese and ice cream and some new areas like cosmetics, which is also a lot about handling and processing raw material.“
Tetra Pak aimed at sharing insights with the visitors about Tetra Pak’s end-to-end solutions that they are currently alone in offering, regarding all the way from raw material reception, to processing, filling, packaging and distribution of palletised goods.
“In Propak you meet our expertise in processing the food, which then links to the solutions that are in the market, with product samples. Then we also have our automation end-to-end solutions which also go end-to-end all the way from the raw material to the shipping of the palletised goods, and that we can showcase,” continued Ashish Dahiya.
“The packages in our booth are samples of the products that we process.”
“We’re also showcasing our solutions in the areas of rice, nuts, grains and seeds solutions – new solutions we have that are going to help customers improve their production capabilities, or get more flexibility out of their existing infrastructure. So we share our knowhow both in terms of the equipment and solutions as well as the challenges that they face in processing and managing plants.”
“And we want to showcase the experts we have not only in the market but at Tetra Pak, so customers get the opportunity to talk to and hear from those from our centre of expertise in Sweden.”
Asean is a key growth area for Tetra Pak where they are committed to continuous investment. Their processing team is expanding fast in South East Asia, including Thailand, where they continue to strengthen their local presence for executing projects for our customers and for providing outstanding after-sales service. Tetra Pak is currently building a new plant at its Rayong site in Thailand, dedicated to producing closures for carton packaging.
Tetra Pak Thailand has over 45 packaging customers and almost two hundred processing customers. They are the strategic partner of choice for customers in dairy, beverage, prepared food, ice cream and cheese.