Scandinavian office design Senab Interior opens in Shanghai


On 18 November 2016 Senab Interior opened their newly designed showroom in Shanghai – also constituting a modern office space that introduces a more flexible and efficient view on office interior. The Scandinavian design has been adapted to the vibrant Chinese market, and also taking into account the needs of the local staff introducing different office zones.

The Consul General of Sweden in Shanghai, Lisette Lindahl, attended the event. She held an opening speech and cut the ribbon together with Carl-Henrik Lagnefors, Executive Vice President Senab AB, Jojo Gu, Director WE” international hub and Erik Stigmar, Retail Experience / CI Manager Volvo Cars.

Senab Interior offers Scandinavian design and new ways to create the office to clients across Asia. The design of the office has become increasingly important to improve efficiency, promote collaboration and innovation. At the same time a company’s brand image is becoming essential, making the interior design of your office a competitive advantage for staff retention and company moral.

“In China, the current topic on everyone’s minds is innovation. This has led to an increased interest for good design, as well as new ways to organize the office that encourage collaboration and innovation, such as Activity Based Workplaces (ABW),” says Sales Director Trine Roland Westergaard.

“Together with our clients we are bringing together our deep understanding of products with competence around optimizing the work process in order to improve the way they work.”


In the last few years, increase in real estate princes and environmental concerns have gained a lot of attention in China. Begging for a change in the traditional way we look at office space and consumption of office furniture.

Senab acknowledged this with an introduction to a more flexible and space efficient view on office interiors with Activity Based Workplaces (ABW). And more sustainable – asking its clients to invest in high quality furniture with a longer lifespan than cheap ones that get worn out quickly.

Westergaard stresses the importance of designing the office in a correct way in order to make coming in to the office everyday more enjoyable. Something that is necessary in the fierce business competition in the Asian market today.


“Employer branding is an aspect that has become increasingly important. An attractive work environment is critical to attract and retain talent, as well as promoting the brand and quality of the company,” says Eric Lu, General Manager, Senab China.

In addition to this, office research shows that we increase the wellbeing of our employees in beautiful environments. An appealing office interior triggers feelings of joy and lowers stress according to Swedish researcher Katarina Gospic.

Senab (Shanghai) Trading Co. Ltd is a subsidiary of the Swedish Edsbyn Senab group and is led by General Manager Eric Lu. The company has 14 employees and an annual turnover of 50 million RMB. The company is divided into the two business areas Senab Concept and Senab Interior, with broad competence on public interior environments. The focus lies on offices, retail, hotels and restaurants. Senab has 12 offices and showrooms in Sweden, nine in Norway and one in Shanghai.


About Joakim Persson

Freelance business and lifestyle photojournalist

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