Disabled To Benefit From Swedish – Malaysian Tie Up

Etac announced the new distributorship March 15 at a gathering at the Swedish Ambassador’s residence in the presence of the Malaysian Minister of Health, YB Dato’ Dr. Chua Soi Lek. Numerous guests from organisations supporting the disabled also attended.
 Mr. Peter Beckert, Etac’s director of purchasing  said that in partnership with Pinang Medical Supplies, Etac is aiming to provide greater independence, freedom of movement and wider choice for the physically disabled by introducing Etac’s products in Malaysia. With over thirty years’ experience in the field of assistive devices, Etac’s vision is that ‘Everyone should be able to live a free, independent life and pursue their dreams, regardless of their physical circumstances’.
 Though Etac’s products pricewise are at the higher end of the Malaysian market, the company believes that they can achieve a 15 percent market share within three years.
 “We are launching a number of product categories new to the Malaysian market which could make it a little harder to penetrate the market and to compare market share but we are very confident that our partner Pinang Medical Supplies have the experience necessary,” Beckert said.
  Director of Pinang Medical Supplies Teh Teong Er is looking forward to the cooperation and shows deep respect for Beckert’s knowledge of the Malaysian market. Beckert previously spent 1992-98 in Malaysia while working for Ikea.
 A major focus of the cooperation is to transfer Etac’s experience and knowledge in the field of assistive devices, offering an alternative product concept and standard.
 Frederik Anjou, managing director of Etac in Sweden joined the launch and proudly stated: “The shared vision with Pinang Medical Supplies, their market knowledge and established distribution network throughout Malaysia will enable Etac to have a presence and provide good service to customers in Malaysia. This is the first country for us in South East Asia with a sole distributor. We are looking forward to working together in the years to come!”

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