“Swedish” Metro Hong Kong Renew Subway Contract With MRT

Metro International, a Swedish media company based in Luxembourg, today announced that the agreement between Metro Hong Kong and MTR Corporation (“MTR”) for distribution of the Metro newspaper in the public transportation system in
Hong Kong has been renewed.

The new agreement will be effective from 1 October 2010 and is valid for a period of three years under similar terms as previously. The new contract continues to provide Metro Hong Kong the exclusive right to distribute along five MTR lines and at selected stations along the East Rail Line and the Man On Shan Line, a total of 63 stations across the MTR network.

The partnership between Metro and MTR dates back to 2002, when Metro was launched as the first free daily newspaper in Hong Kong. MTR is the backbone of public transport in Hong Kong, and Metro has become an invaluable part of the MTR travel experience. The partnership in turn permits Metro to offer its  commercial clients a unique and attractive audience with relevant demographics.

Per Mikael Jensen, President & CEO Metro International, said:

“The award of the tender can be much attributed to the leadership of Metro International in the free newspaper industry and Metro’s local management expertise. We have recently secured distribution contracts in three of our most important markets, confirming Metro as a indispensible part of the commuter experience for young urban professionals and as an important partner for leading public transportation companies.”

Peter Kuo, MD Metro Hong Kong, added:

“We are delighted to be continuing our long term partnership with the MTR Corporation, which is one of our most valued partners. Every day we distribute approximately 350,000 copies of the Metro newspaper in the MTR system, providing
a premium service to its travelers and a great audience to our advertisers. We  look forward to our continued partnership and to be producing the fact-based, unbiased, non-political and positive editorial style newspaper that our readers like so much.”

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