Bang & Olufsen’s new flagship store opens in Shanghai

On June 27, Bang & Olufsen held the grand opening of its brand new flagship store in Xintiandi district of Shanghai in presence of the Danish Consul General Mr.  Karsten Ankjær Jensen. The event gathered more than 100 VIP guests and media.

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Considered one of the first lifestyle centers in China, this new-retail-concept store is a special celebration of the 88th anniversary of the time-honored brand. The flagship store in Shanghai is only the second store in the World to showcase the new store concept of Bang & Olufsen. Combining top-quality sound and stylish design, the store features the loudspeaker show-wall among other classic and time enduring audio pieces.

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“To provide the Chinese customers with a unique shopping experience is a great way to set oneself apart from competing businesses on the harsh Chinese market. The store is also a testimony to the innovative nature of Danish design,” Consul General Karsten Ankjær Jensen says.

Mr. Lars Galsgaard, CEO Tue Mantoni and managing director for Greater China from Bang & Olufsen welcomed the Consul General to the store. The guest list also included the world famous Chinese pianist Li Yundi.

Source: Embassy of Denmark in China

To see more photos, click here.

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