LEGO Group has launched a new campaign in Malaysia to promote creative play and family bonding in response to concerns over declining playtime opportunities.
The campaign, titled “#LEGOSerlahkanKreativitiAndaMY,” is part of LEGO’s global “Play is Your Superpower” initiative, encouraging families to engage in more hands-on play.
A global study by LEGO Group revealed that while 90% of children believe play is essential for learning and self-expression, 76% of parents feel that today’s children have fewer opportunities to play compared to past generations. The study also highlighted the growing impact of screen time and digital devices on reducing family playtime.
LEGO’s campaign in Malaysia seeks to inspire families to use LEGO bricks to creatively reimagine national icons, aiming to reignite the joy of shared play in a digital age.
Source: The Rakyat Post
