The Malaysian mobile operator Maxis has commissioned Nokia Siemens Networks to integrate, deliver and host the interactive mobile game “Master of Maya”. The game, which will be launched by Maxis in the end of May 2007, is designed to let players use their mobile phones to compete online against each other over Maxis’ mobile network.
Nokia Siemens Networks delivers an end-to-end solution, from programming and systems integration, to managing the day-to-day operation of the game over the network. By selecting Nokia Siemens Networks’ offering, Maxis is able to rapidly and cost-effectively roll-out this new gaming application to its customers, while focusing on marketing, sales and customer satisfaction.
Nokia Siemens Networks’ mobile gaming application addresses a dynamic growth market. According to Juniper Research, global mobile gaming revenues in 2007 are estimated to be more than $3 billion, and predicted to grow to $17.6 billion in 2011. According to analysts, the global market for mobile games will be dominated by the European and Asian regions: Asia Pacific is forecast to contribute 37% of global mobile entertainment revenues and Europe 35%.
“We are very excited working with Maxis on this first commercial deployment of ‘Master of Maya’,” said Joe Doering, Head of the Asia South region at Nokia Siemens Networks.
“The ability to rapidly deploy new and innovative services means that Maxis can positively surprise their customers, saves a considerable amount of time and money on investment and integration, and focus on delivering the highest quality mobile experience to its customers.”
“Master of Maya“was jointly developed by Nokia Siemens Networks and UFA / FremantleMedia, and will be actively advertised by Maxis in the end of May 2007. “Master of Maya” is the world’s first trading card game for mobile phones in which the gaming experience is expanded by downloading additional cards over Maxis’ mobile network and then directly introduced into the game.
Costs for acquiring new playing cards are charged by mobile billing; however data transfer for online gaming time is otherwise free for Maxis clients. To promote networking with other players, card-trading or online strategy discussions, an extensive community website is available which has been developed by Nokia Siemens Networks and will be also supported and operated by the company.
