Danish Tromborg Open Standalone

Leave it to
the Scandanivians – famous for clean-cut Ikea and Nokia – to pare things down
to the bare minimum.

    If you
would like to work this less-is-more philosophy into your beauty regimen, look
no further than Danish brand Tromborg.

   
This
make-up, skincare and bodycare brand, founded by professional make-up artist
Marianne Tromborg, in her 40s, opened a standalone store last month at
Takashimaya Shopping Centre, the first in Asia.
    Marianne Tromborg,
who has 15 years of make-up experience and is based in Denmark, prides
herself on providing women with quick and simple beauty plans.

    ‘I’ve
always loved make-up where I don’t have to think about matching wild yellows or
greens,’ she said.

   
‘Make-up
that you can put on without looking like an accident, and still look healthy
and beautiful, that’s Tromborg.’

   
During her
visit to Singapore
for Tromborg’s opening, she said: ‘A common beauty mistake of modern women is
that they pay too much attention to covering up with make-up.’

   
So, Urban
asked her to create three fuss-free make-up routines of five, 10 and 15 minutes
for today’s time-strapped woman.

   
Her reply:
‘Being beautiful in five minutes, I can do it. 10 minutes, I can too.’

    Then she
adds with a laugh: ‘Fifteen minutes? We’d have to drink champagne in the last
five minutes because I won’t have anything else to do.’

   
Tromborg’s
secret to keeping things quick and easy are her multi-tasking products.

   
For
example, the brand has a Face and Body Shine lotion ($96) that delivers a hint
of shimmer to liven up dull skin. It also doubles up as a highlighter to
brighten up the browbones and upper lip and can be dabbed on the inner corner
of the eyes.
     Maureen
Law, director and vice-president of marketing of OneNine57, which distributes
Tromborg in Singapore,
sums it up this way: ‘Don’t complicate life. Looking beautiful is important but
why waste time?’

 


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