Singapore’s Media Development Authority (MDA) and Sweden’s Business Region Gotenborg, represented by its Center of Visualization has signed a Memorandum of Understanding (MOU) on interactive digital media (IDM). The MOU aims to link Singapore and Sweden in the joint development and commercialization of new digital media technologies, applications, services and content that can address the Singapore, Swedish and global markets. An example of such collaborations is EON Coliseum. The new technology platform developed by EON Reality’s Singapore office, which allows people to present their ideas, communicate complex concepts and collaborate using rich media objects, will be piloted in Swedish schools.
“Sweden is renowned for its high-quality scientific and technological developments and is home to some of the world’s top technology companies such as Volvo and Ericsson. Through the MOU, Singapore companies can benefit from Sweden’s experience in innovation. With Singapore’s networks in the region and conducive business environment, we also welcome Swedish media companies to use Singapore as the test-bedding center and regional launch pad for their business in Asia and beyond,” said Dr Christopher Chia, Chief Executive Officer, MDA.
“We have been following Singapore’s determination within the field of interactive digital media with great interest. The Goteborg region has strong profile of companies and researchers in several sectors in the field of visualization in their roles as developers, producers, and/or users of visualization technology. By signing this MOU we hope to create a framework that both companies and researchers from Singapore and Sweden can mutually benefit from,” said Eva-Lena Albihn, Deputy Chief Executive, Business Region Gteborg and Chairman of the Center of Visualization.
“Singapore and Sweden share many similarities, such as a strong foundation in infocomm technology and a robust research and development culture. There is great synergy between the two countries and by working together, we will be able to build on our competitive advantage and jointly forge new ground in the realm of interactive digital media,” said Per Ahlberger, Ambassador of Sweden to Singapore.