Carlsberg Bring Grimbergen Premium Beer To Malaysia

Carlsberg Malaysia and Brussels Wisma Hap Seng the new beer in town called Grimbergen.

Grimbergen is a contemporary abbey beer, the outcome of passion and authenticity, whose roots go back to medieval abbey life. The traditional values have been translated into a contemporary context.

With a logo of a golden yellow falcon with the year stated on the label as old as the year 1128, this beer is one of the oldest in history. Grimbergen’s origins can be traced to 1128 when St. Norbert founded the Abbey of Grimbergen in the village of Grimbergen near Brussels in Belgium. The Abbey’s Norbertine Fathers helped those in need, primarily by offering food, drink and shelter to passing pilgrims. The area surrounding the Abbey produced hops and barley of the highest quality over a number of years the Father’s perfected a range of Grimbergen recipes that were eagerly drunk by patrons of the inn attached to the Abbey.

Today, the Norbertine Fathers continue to conduct charitable work in the local community surrounding the Abbey of Grimbergen. They also continue to pay close attention to the manner in which Grimbergen is presented to its consumers.

The license to brew and distribute the Grimbergen brand was acquired by The Carlsberg Group as a part of the Scottish and Newcastle acquisition.

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