Workshop Explores Business of Arts

Various opinions about cinema, performing arts, fine arts, photography and exhibitions in Viet Nam were discussed by cultural experts at a workshop held in Ha Noi yesterday, July 14.

Co-organised by the Embassy of Denmark in Ha Noi and the Ministry of Culture, Sports and Tourism in association with the British Council in Viet Nam, the workshop on Strategic Planning Framework for the Development of Cultural Industries in Viet Nam is part of the Danish funded project “Dialogue amongst Cultural Decision and Opinion Makers”.

The workshop was aimed at discussing strategies, mechanisms and policies to develop cultural industries in Viet Nam, on the basis of the report “The current situation of cultural industries in Viet Nam and development orientations for the period of 2011-20, vision 2030″.

The report, completed in early 2011, outlines the current state of development and potential of cultural industries in Viet Nam, with an emphasis on high-level artistic fields, performing arts, cinema, and visual arts and exhibitions. Potential was evaluated in three aspects: creative potential, market situation, and technology requirements. The final part of the report is about necessary steps to develop a strategic plan for the development of cultural industries from 2011 to 2020, with a vision to 2030.

“Viet Nam is increasingly aware of the importance and potential of the cultural industry in the economy. I believe this workshop is an excellent opportunity for policy makers, cultural managers and art practitioners to discuss how to make a suitable policy framework for cultural industry development in Viet Nam,” Danish Ambassador John Nielsen said.

Other representatives from cultural institutions, arts associations, media, cultural researchers and companies working in cultural industries in Viet Nam from Ha Noi and HCM City participated in the workshop.

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