Danish elite students met supremacy from Singapore


Danish elite students lost to Singaporean elite students in the big international Copenhagen Business School case competition 2016. This is the fourth time a team from National University of Singapore wins the CBS Case Competition. Danish victory or not, the Danish students won acknowledge from the largest telephone company in Denmark, TDC.

12 teams, 7 days, 2 cases, 1 winner. In week 9 (29 Feb-6 March) 2016 students participates in the CBS Case Competition, the biggest international event at Copenhagen Business School, where international students fight against each other in making the best business case, and on the same time “create lifetime experiences”. This is an amazing opportunity for students to make an impression to future workplaces.

The winner of 2016 was four Singaporean students from National University of Singapore; Ho Zi Hao Ivan, Goh Huihan, Douglas Eu Shun Yi and Mabelyn Tan. Singaporean students have previous been rewarded the first price, last time in 2013.



It was 11 international student groups who competed on this year’s Case Competition about finding the best solution for telecommunications company TDC’s current challenges. The participants had 32 hours to prepare their case about figuring out how TDC can make growth in their consumer division – a question, which even challenges professional analytics, the board of TDC and shareholder.  It was a great opportunity for all the students to test themselves, network and their chance to impress CEOs and advisors, which the Danish student group forced through.

“First of all their work was fantastically serious. There is absolutely some elements in their suggestions, which we can use in the company, no doubt about that. We were handed a wide range of good inputs and solutions to solve problems, and we will definitely implement some of these suggestions,” says Jens Aaløse, group managing director at TDC.

The Danish group of Henriette Henriksen, Silas Moestrup Pedersen, Morten Siggaard and Daniel Bech only slept 3 hours during the preparation of 32 hours. However, they all agree that they would take up the challenge again.

“We have had the chance to participate in one of the world’s best case competitions, and as a team we had the privileged opportunity to have 7 weeks training programme in collaboration with Boston Consulting Group, Accenture, McKinsey and some others of the biggest consultancies in Denmark,” says Silas Moestrup Pedersen, who is very happy to have made connections with the other participants this year’s Case Competition, especially the four winners from Singapore.

And even if the Danish student group did not win the first price, they have all been invited to TDC, where they will present their case to the executive board.



Sources: www.cbsobserver.dk, www.business.dk

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