Volvo Malaysia opens new dealership in Prai

Volvo Trucks Malaysia has opened a refurbished and enhanced dealership in Prai reports Bernama.

The opening is part of our RM75 million investment to upgrade our dealerships across Malaysia.

The Swedish trucks giant described this investment as crucial for the further development of Volvo in Malaysia, reflecting on their expanding presence in the northern part of Malaysia and also mirroring their growth strategy.

Inauguration Volvo Trucks dealership in Prai, by Swedish Ambassador to Malaysia Bengt Carlsson.

As Swedish Ambassador to Malaysia Bengt Carlsson opened the premises on 3 July, Managing Director Mats Nilsson said the group had invested RM8.5 million to upgrade the space and facilities of the Prai dealership, which is strategically located in the Prai Industrial zone.

He said the launch of this centre demonstrates Volvo’s commitment in providing Malaysians a closer reach to the group’s total brand and ownership experience.

“An investment like this is crucial for the further development of Volvo in Malaysia and it reflects on our expanding presence in the northern part of Malaysia and also mirrors our growth strategy.”

He also said the investment reflected Volvo’s commitment in network development strategy which was in line with its corporate direction to increase customers’ satisfaction and strengthen relations through higher efficiency.

“As a leader in the heavy duty commercial vehicle segment in Malaysia, we need to constantly elevate our service offerings not to just meet but exceed our customers’ expectations for aftermarket support.”

In this strive to elevate its aftermarket support to a higher level Volvo Trucks has also opened upgraded dealerships in Ipoh, Kuantan, Kuching and Sibu and have upcoming launches in Port Klang and Sandakan.

Sibu was, upon the reopening in early 2015 the second highest revenue contributor to Volvo Trucks after the central region of Peninsular Malaysia in terms of parts sale.

Volvo Trucks, introduced in Malaysia in 1969, commands 57 per cent of the market share for heavy-duty trucks in Malaysia. Volvo Malaysia achieved stellar performance last year where it invoiced 424 trucks, an increase of 29 per cent, from the previous year.

“We have achieved stellar growth in the truck business and will continue our gain of market share after an unprecedented 38.5 per cent growth in truck sales last year.

“This accomplishment has further reinforced our position as the leading brand in the European heavy duty trucks segment in Malaysia,” he told reporters before the opening of Volvo Malaysia’s new Prai dealership.

About Joakim Persson

Freelance business and lifestyle photojournalist

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