Danish universities and companies side by side in efforts to attract Chinese talent

Today Innovation Centre Denmark, Shanghai opened the doors to the first of two ‘Denmark Days’ in China, where Chinese students can meet Danish universities and companies in Denmark’s biggest ever career day in China.

The two study and career fairs “Denmark Day” are hosted at two of China’s top universities, Fudan University on October 18th in Shanghai and Peking University in Beijing on October 23rd 2012.

The doors are open to students from all universities in Shanghai and Beijing. In total the organizers are expecting to gather more than 2,000 Chinese students, who are curious about Danish education and career opportunities.

Danish universities and companies together

With participation from seven Danish universities and 12 of the largest companies in China, the ambition is to promote Danish education in close connection with career opportunities in Danish companies. A context which is essential to attract Chinese talent and ensuring Danish growth and Chinese investments to Denmark in the future, says Danish Minister for Trade and Investment Pia Olsen Dyhr:

“When we on the Danish side are especially focused on attracting Chinese students, it is primarily to provide valuable talent, knowledge and labor to Denmark and Danish companies in China. But we also want to create strong  and lasting ties to top talented young Chinese, who will become assets for Danish industry in the coming years, when they have returned home to important positions in Chinese companies. Efforts to attract Chinese talent in the short term are thus important for attracting investment in and cooperate with Denmark in the long run. ”

Participating companies in Denmark Days:

AP Moller Maersk
Chr. Hansen
NNE Pharmaplan
Haldor Topsoe
Novo Nordisk
LEGO Group

Universities participating in Denmark Days:

Aalborg University
University of Copenhagen
Technical University of Denmark
Aarhus University
Roskilde University
Copenhagen Business School
University of Southern Denmark

“We are very pleased to join the Denmark Day events, which not only help us to brand Carlsberg as employer, but also promote our national 2013 Management Trainee Program which is open for application from October 8, 2012 until November 2, 2012. The program is designed to build up a talent pipeline for our functions and business units in China, and we believe such events can attract students at the top universities to learn more about our Program. Carlsberg’s Management greatly supports our participation in Sino-Danish Network and we look forward to more cooperation in the future,” stated Ms. Candy Lee, Vice President of Carlsberg China Human Resources.

”Sino-Danish Network aims to fill in a historical vacuum in order to build bridges between the dynamic human talent in China and Danish academic institutions and companies. The key words of this Network are “building bridges”. This will offer participating companies a much more efficient attraction of Chinese talent for specific projects and job opportunities within their organizations,” said Mr. Christian Overgaard, Global Head of Heat Exchangers, Danfoss and President of Danish Chamber of Commerce in China, Shanghai.

Sino-Danish Network

The Career and education fairs are organized by Innovation Centre Denmark, Shanghai, as part of the Sino-Danish Network. The network has since October 2011 increased marketing of Danish education and career opportunities for Danish companies in China to Chinese students and scholars. Partners in the network are all Danish universities and provisionally 15 of the large, knowledge-intensive companies with a presence in China.

The campaign is both virtual and physical. Marketing has consisted of over 12 events at Chinese universities, and an establishment of an alumni network of Chinese who have studied in Denmark. As a new initiative the website www.sinodanishnetwork.com has been established to target Chinese talent who want more knowledge about Danish options. In other efforts, the network has been very active in Chinese social media as well.

Read more about Denmark Days on the website www.sinodanishnetwork.com/Denmark-Day

For more information about Denmark Days and Sino-Danish Network, contact:

Lars Christensen
Technology and Research Attaché
Innovation Centre Denmark, Shanghai
E-mail: [email protected]
Mobile: (0086) 139-1698-8621

Signe Skov Andersen
Daily Manager of Sino-Danish Network
Innovation Centre Denmark, Shanghai
E-mail: [email protected]
Mobile: (0086) 138-1803-6985

Facts about Innovation Centre Denmark:

Innovation Centre Denmark aims to strengthen research, innovation and higher education in Denmark and to promote Denmark as a leading knowledge society. The Danish innovation centres can provide you with access to knowledge, technology and networks in selected global leading research, education and innovation environments. Innovation Centre Denmark in Silicon Valley, Munich, Hong Kong and Shanghai are established in cooperation between the Ministry of Foreign Affairs and the Ministry of Research, Innovation and Higher Education. See more on www.icdk.um.dk
For more information on the Ministry of Research, Innovation and Higher Education, contact:
Ingeborg M. Nielsen
Press Secretary
Ministry of Research, Innovation and Higher Education
Direct tel: +45 7231 8009 / +45 2211 0200 E-mail: [email protected]

For more information on the Export Council, contact:

Thomas Nystrom
Press Counselor for Minister for Trade and Investment Pia Olsen Dyhr
Export Council
Direct tel: +45 33920630 / +45 41733894
Email: [email protected]

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