B&O new MP3 player introduced in Thailand

Bang & Olufsen Thailand invites all Scandinavians in Thailand to be among the first to experience a new cool Bang & Olufsen product – the BeoSound 2 (a pocket friendly MP3 player).
The launch presentation in Thailand will take place on Friday July 26th at 6.30pm at the ground floor, Siam Discovery Center. The Thailand introduction of the product will continue until July 28th from 10.00 am – 20.00 pm.
BeoSound 2 draws upon the computer as a source for musical entertainment and allows the user to enjoy MP3 files purchased or downloaded from the internet.
“Digital music has proven itself to be an important player in todays world of musical entertainment. BeoSound 2 harnesses the strengths of these file formats and combines them with Bang & Olufsen skills within ease of use, craftsmanship, design and sound quality.
Whilst physically small, the BeoSound 2 experience is large – where integration with additional Bang & Olufsen products plays an considerable role”, says Bang & Olufsen President & CEO Torben Ballegaard Sorensen.

The concept
“BeoSound 2 is a shining example of how Bang & Olufsen puts the user situation ahead of industry hype. We aim to provide simplicity and clarity in the otherwise swirling sea surrounding Internet music, just as we do in the field of home entertainment,” continues Sorensen.
Fitting comfortably into the palm of your hand, you navigate simply between tracks or adjust the volume in your accompanying Bang & Olufsen earphones without ever needing to glance down. Utilising a minimum of buttons, BeoSound 2 provides you with both audible and tangible feedback during operation.
The smooth stainless steel cabinet and absence of sharp edges allow BeoSound 2 to slip fortably into your pocket – and prevent it from disturbing you when you’re on the move.

B&O web music organizer
BeoSound 2’s musical experiences take place in close co-operation with BeoPlayer, Bang & Olufsens web music organiser, which can be downloaded free of charge to a computer from www.bang-olufsen.com or directly from http://www.beoplayer.com/ BeoPlayer automatically sorts all your digital music by artist, genre, song title and album title, as well as allows you to create your own specially composed playlists. Just drag-and-drop your songs from BeoPlayer to BeoSound 2, and you are on your way out the door.
Two-way communication between BeoSound 2 and the computer allows BeoSound 2’s software to be updated simply and easily. In this fashion, BeoSound 2 endures as an up-to-date and relevant music player, benefiting from the rapid evolvement of the Internet-based music arena.
Additionally, the stainless steel cabinet takes on an appealing patina the more it is used, gaining character from sharing the pocket with keys, coins and the like. BeoSound 2’s robust construction supports Bang & Olufsen’s commitment to quality and ensures a long physical lifetime.

Music included
Six pre-recorded music samples are included on the 128 Mb SD memory card that accompanies BeoSound 2. Approximately four hours of tunes may be contained on this size card, and additional cards may be purchased separately.
Furthermore, your digital music can also be moved about in your home with Bang & Olufsen’s BeoLink PC 2, which utilises your computer as a source in a BeoLink? system. BeoPlayer again takes care of all file organisation, providing you with identical operation whether in the home office, kitchen or on the go.

Bang & Olufsen is sold in Bangkok by:
KT Media Co., Ltd
Rm # 209, Siam Discovery Center
989 Rama 1 Rd, Patumwan
10330 Bangkok

T: (66-2) 658 0275-6
F: (66-2) 658 0277
E: info@ktmedia.com

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