Although the main target market in Asia right now is China, Danisco will also aim at further increasing their strong sales throughout the Asian region. To reach this goal, the company has now decided to create an innovative research center based in Singapore, which will employ 70 workers. They are to develop product solutions that will bring Danisco closer to its Asian customers.
Asia is the most important growth market for Danisco these years, and thus the company is willing to invest approximately 17 million DKK in this project – out of which 14 million DKK will be spent on the innovative effort itself.
With the new center in Singapore, Danisco hopes to especially increase their profit in China, where the food product industry has experienced an overall sales increase from 75 billion DKK in 1991 to 300 billion DKK in 2001, according to the Danish daily Berlingske Tidende.
By focusing more on cultural solutions, which takes Asian taste and eating habits into consideration, Danisco is following the recent development in Asia, where more and more people in general have developed a taste for dairy products. Thus, Danisco’s new center in Singapore will especially try to focus on developing frish dairy products for Asian consumers – all as a part of Danisco’s proclaimed goal to become the global market leader in “cultural dairy products”.