Danisco Opens Asian Research Center in Singapore

Although the main target market in Asia right now is China, Danisco will also aim at further increasing their strong sales throughout the Asian region. To reach this goal, the company has now decided to create an innovative research center based in Singapore, which will employ 70 workers. They are to develop product solutions that will bring Danisco closer to its Asian customers.

Asia is the most important growth market for Danisco these years, and thus the company is willing to invest approximately 17 million DKK in this project – out of which 14 million DKK will be spent on the innovative effort itself.

With the new center in Singapore, Danisco hopes to especially increase their profit in China, where the food product industry has experienced an overall sales increase from 75 billion DKK in 1991 to 300 billion DKK in 2001, according to the Danish daily Berlingske Tidende.

By focusing more on cultural solutions, which takes Asian taste and eating habits into consideration, Danisco is following the recent development in Asia, where more and more people in general have developed a taste for dairy products. Thus, Danisco’s new center in Singapore will especially try to focus on developing frish dairy products for Asian consumers – all as a part of Danisco’s proclaimed goal to become the global market leader in “cultural dairy products”.

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  1 comment for “Danisco Opens Asian Research Center in Singapore

  1. […] Christian Jacobsen, Clipper Elite Carriers (Asia) Pte. Ltd. was elected new Committee Member of DABS – Danish Busines Association of Singapore – at the recent Annual General Meeting of DABS on the evening of Thursday, 3 April 2003 at The Swiss Club.      With Christian Jacobsen’s election, the full board now consists of President Soren Schouw Pedersen, MCC Transport Singapore Pte Ltd.; 1st Vice President Niels Rasmussen, Nordea Bank Finland PLC, Singapore Branch; 2nd Vice President Henrik Ziegler, Dantech Food Systems Pte Ltd.; Honorary Vice President Jorgen Orstrom Moller, Royal Danish Embassy; Honorary Treasurer Niels Henrik Jensen, The East Asiatic Co. (S) Pte Ltd.; Honorary Secretary Christian Vang, Hempel (Singapore) Pte Ltd.; Christian Jacobsen, Clipper Elite Carriers (Asia) Pte Ltd.; Heine Askaer-Jensen, Jebsen & Jessen (SEA) Pte Ltd., Henrik Ekelund, Novo Nordisk Asia Pacific Pte Ltd.; Leif Floejgaard, Danfoss Industries Pte Ltd.; John Iversen, DFDS Transport (S) Pte Ltd.; Peter Borup Jakobsen, GN Netcom Singapore Pte Ltd.; Jesper Kenborg, Navilogic SEA Pte Ltd.; Lars Selmer Krogh, Leo Pharma Asia Pte Ltd.; and Paul Kristensen, Scandinavian Airlines System.      Following the AGM, members and guests enjoyed a networking night with a nice buffet dinner at the Swiss Club. During the evening, Steen Løndal, Regional Managing Director of Danisco Singapore Pte Ltd., gave a presentation of the Danish giant within food ingredients and their new set-up in Singapore following the acquisition last year of the flavour manufacturing plant of Perlarom in Singapore as well as Perlarom’s sales office in China. As part of his presentation, Steen Løndal offered the participants to taste and smell some of the many flavours and other food ingredients marketed by Danisco in the region.       Read more about Danisco’s position in Singapore on […]

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