BANG & OLUFSEN Opened Store in Vietnam

Vietnamese consumers can now own their long desired high quality audio and video products. The chances are opened up with a grand entry by Bang & Olufsen on October 9, 2007 at Pacific Place – 83 Ly Thuong Kiet offering its customers a large choice of home entertainment system.
As the worldwide manufacturer of exclusive, high quality audio and video products, Bang & Olufsen, has on 9 October 2007 officially unveiled its state-of-the art television, the BeoVision 9, at the grand opening of its flagship store in Hanoi.
Located at Pacific Place on 83 Ly Thuong Kiet, Hanoi, the store is an eye catch with an impressive display of Bang & Olufsen products, a reflection of Vietnam’s fast moving economy and Bang & Olufsen’s commitment to serve customers who truly appreciate distinctive performance in their home entertainment needs.
Sharing his joy with the guests, Lars Myrup, Managing Director, Bang & Olufsen Asia said: ‘Vietnam plays an important role in our growth strategy for Asia. We have seen the market here reaching a level of maturity where Bang & Olufsen products will be in demand. Many of our customers here were acquainted with our brand and products from their travels overseas. We are delighted that they will finally get to experience Bang & Olufsen products right here on their home land”
In Vietnam, Beovision 9 and other Bang & Olufsen products will be sold exclusively through the company’s appointed Master Dealer, MCK Company Limited, who will take full retail operations for the store.
Bang & Olufsen has a strong representation across Asia, co-ordinated from its regional head office in Singapore. Its dealer network covers ten countries in the Asia Pacific region including the Philippines, Vietnam, Malaysia, Thailand, Indonesia, China, Hong Kong, Korea, Taiwan and Singapore and comprises over 40 stores.
Congratulating the successful launch of Bang & Olufsen products, the Ambassador of Denmark, Mr. Peter Lysholt Hansen stressed: “ This marked a new development with Danish companies targeting the Vietnamese consumers. I hope Bang & Olfusen would be the forerunner for many other Danish companies in the increasing Vietnamese retail market”.
Vietnamese consumers had a chance admiring the B&O products when the store had its soft opening in April this year in the witness of the Danish Development Minister Ulla Tørnæs and government officials.

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