Ambassador applaud design projects from Danish students in Shanghai

For more than ten days engineering students from Denmark and China have been working together to come up with the best suggestions to the shape of future products for Danish audiovisual design company Bang & Olufsen. On November 16, the results were presented at Jiaotong University to the jury, the Vice President for Jiaotong University Mr. Huang and Danish Ambassador to China, Mr. Friis Arne Petersen.
37 students from Denmark and China presented a total of six design projects.


Students have been working cross nationalities to inspire and learn from each other in order to develop the best concepts. Photo: Rasmus Daniel Taun.

The projects were applauded and especially Ambassador Petersen was thrilled to see cross cultural collaboration between Danish industry and Danish-Chinese universities.

“What makes this programme so interesting is the dynamic that arises when bringing together Danish and Chinese educational traditions and experiences. Not only does it create new ideas and insights for B&O, but the camp also generates cross cultural learning and strengthen the universities abilities to teach the top students in new and creative ways,” said Ambassador Petersen at the closing ceremony at Jiaotong University.
The universities that were involved in the project were Aarhus University, Aalborg University from Denmark and Jiaotong University from China.

The projects presented impressed the ambassador, who praised the students for their energy and inspirational efforts.

Representing the students in the final presentations, Anders Lindberg from Aalborg University says the group has gained a lot of new ideas and perspectives from working together.

“We have learned much from the cultural differences, and discovered, that even though you share values and humour, I think you really need to be in China to understand China,” says Lindberg.

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