Danish Ambassador attends brewery opening ceremony in China

The Danish ambassador to China, Mr. Friis Arne Petersen and Minister Counsellor, Ms. Marie Louise Flach de Neergaard, attended the Danish company Carlsberg’s ground breaking ceremony for a new brewery in Dali on Saturday 12 October, the Embassy said on its website.

Ground breaking

The Carlsberg group will set up a 10 million-hectolitre(hl) greenfield brewery in Dali Fengyi Innovation Industrial Park. The new brewery is 40.86 hectares and will be operational in 2015.

Present at the ceremony were Ambassador Friis Arne Petersen, Minister Counsellor Ms. Marie Louise Flach de Neergaard, Governor Mr. He Hua of Dali Bai Autonomous Prefecture of Yunnan province, deputy governor Mr. Cheng Yunchuan of Dali Bai Autonomous Prefecture of Yunnan province, Stephen Maher, CEO of Carlsberg China and guests from Provincial Government of Yunnan, Dali Prefecture and Municipal Government, Mr. He Yong, Vice Secretary-General of China Alcoholic and drinks association, senior management of Carlsberg Asia, Carlsberg China and Dali brewery Co, Ltd.

“This new brewery is one of the many examples of Danish investment in the growing consumer market of China. Danish companies are today benefitting from the Danish government’s growth market strategy and the strategic partnership between Denmark and China. These two political initiatives have created a positive framework for Danish companies to operate within,” says Ambassador Friis Arne Petersen.

The investment framework for the new brewery was signed during the visit of President Hu Jintao to Denmark in 2012. Under the agreement, the Carlsberg Group is expected to achieve an annual capacity of 16 million hl by 2015, with total investment of five billion renminbi.

Dali is the central city in the South-western Chinese province of Yunnan and is located in the heart of key industrial parks in the province, offering great potential and abundant opportunities for the development of industrial economies in Yunnan.

Source: The Embassy of Denmark in China

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