Denmark’s tourism to move beyond Little Mermaid

The tourism plan offered up by Business Minister Henrik Sass Larsen (S) is designed to bring in more ‘quality mermaid_copenhagentourists’ – those who spend a lot of money. It also takes a look at how to spruce up some of the country’s signature tourist locations.

Nearly everyone who has traversed many kilometres to visit the Little Mermaid has had the same reaction when they first saw the tiny statue sitting in the harbour: “That’s it?”

Part of the government’s tourism plan would have the cities of Copenhagen, Odense and the national government collaborate on making a trip to see the Little Mermaid more interesting. One idea floated was the creation of a visitor’s centre.

Educating the country’s tourism professionals to have a higher understanding of the languages and cultures of tourists from China and Russia is a priority of the tourism plan, including having restaurant menus printed in Chinese. The number of Chinese tourists has doubled since 2009, and the number of Russians visiting Denmark has increased by nearly 90 percent since 2007. Industry figures show that tourists from Russia, Japan and China spend the most money per day while they are travelling.

Source: Copenhagen Post

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