“The Embassy is doing its best to promote Thailand and its culture.”
His Excellence Mr. Jukr Boon-Long, Ambassador of Thailand in Norway was interviewed by TravelDailyNews on 2 December 2015, where he discussed the efforts of the Embassy to present Thai culture to Norwegians in order to increase the tourists’ flow in Thailand.
It is certainly clear that Thailand holds a strong appeal to Norway according to Mr. Jukr Boon-Long. He mentioned the approximately 160,000 Norwegians going to Thailand for holiday annually. But when they go home to Norway, they should still be able to feel close to the most beloved travel destination. The Embassy takes initiatives to bring Norwegians closer to the Thai culture with cultural activities.
“We have an annual Thai Food Fair at Youngstorget in the summer. We also organize cooking classes for people interested in Thai cooking, textile exhibitions, and have had a Bencharong exhibition at the Museum of Cultural History where people could go and see royal porcelain from Siam and learn about its history,” Mr. Jukr Boon-Long tells.
The Embassy also helps Thai communities spread out all over Norway organize events meant to enhance Norwegians’ knowledge and understanding of Thai culture. The Thai community in Norway regards 16000 Thai people scattered all over Norway, and they do their best to help newcomer.
“I would say that Thai people integrate very well in Norway. These (Thai) communities share information about Norwegian law, and help one another adapt to the new culture.”
According to H.E. Mr. Jukr Boon-Long, both the Thai Embassy and the Thai community in Norway are doing their best to promote Thailand and its culture to Norway. The next step is to organize seminars on business opportunities and open up a dialogue with the Chamber of Commerce.