H&M hires Heron Preston as creative menswear advisor

Swedish fast-fashion retailer, H&M, has hired the New York-based designer Heron Preston. Preston will consult on H&M’s mainline menswear and also create his own signature collections for the brand, launching in 2024.

Source: businessoffashion.com

About Miabell Mallikka

Miabell Mallikka is a journalist working with ScandAsia at the headquarters in Bangkok.

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