Swedish Trident Nutrition gears up for expansion with Hong Kong regional headquarters

Swedish baby formula and food product company Trident Nutrition has announced the opening its Hong Kong office, to serve as its regional headquarters and the base for its expansion in the Asia-Pacific region.

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Chief Executive Officer of Trident Nutrition (HK) Ltd, Mr Per Tegelöf (right), and its Director and Founder, Ms Ada Chan

This family-owned company aims to bring quality Swedish baby formula and food products to the Asian market. Its Alvita-plus two-in-one cereal milk is based on traditional formulas used for generations in Sweden and is tailor-made for infants in Asia, said the Chief Executive Officer of Trident Nutrition (HK) Ltd, Mr Per Tegelöf.

“We have experience from doing business in Hong Kong, and we see it as a very good hub for the rest of Asia, in particular Mainland China. It is easy, reliable and fast to do business here. The tax rate is low and it’s easy to recruit high-calibre people. That’s why we decided to start our business in the city.”

He added, “Our Hong Kong office is responsible for the development, design, marketing and distribution of Swedish baby milk formula products, under our own trademark, in Hong Kong, Mainland China and other markets in the Asia-Pacific region. We want to make use of Hong Kong’s international status to promote our brand in the region.”

Associate Director-General of Investment Promotion, Invest Hong Kong, Mr Jimmy Chiang congratulated Trident Nutrition on opening its regional base in Hong Kong.

“Hong Kong parents are conscious of the quality of food for their children. Trident Nutrition will offer another choice in baby formula and food products and the large number of international and Mainland visitors in our city means that it also has a great opportunity to promote awareness of its brand in Hong Kong.”

About Trident Nutrition
Its Swedish baby formula and food products based on Swedish traditions are available in Hong Kong, Macau and Mainland China as well as other markets in the Asia-Pacific region.

About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. As of December 2014, InvestHK had completed over 3440 investment projects creating more than 37 500 new jobs in the first year of operation or expansion and over HK$91 billion of investment.

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