Finnish Angry Birds to Lay Eggs in China

Following up with the news reported by ScandAsia last month, Finland-based Rovio Entertainment, the creator of the Angry Birds, has made a concrete plan to expand in China on Thursday.  Two Angry Birds activity parks will be launched in autumn while the outlets will be open in 100 cities across China in the next 12 months.

As part of the quest for a billion fans for its popular mobile game, the company plans to incorporate a few Chinese elements in its new game.  “Amazing Alex will be released in July,” said Peter Vesterbacka, the company’s chief marketing officer.

The two parks will be in Haining in Zhejiang province and in the Sino-Finnish Center at Tongji University in Shanghai.

The park in Haining is being financed by the city’s government, while the park in Shanghai is being financed by the local government of the Finnish city of Espoo, where Rovio is headquartered.

“This is just the first step for us. We are planning to bring hundreds of Angry Birds activity parks to cities throughout China to encourage healthy, active and educational play,” said Henri Holm, senior vice-president of Rovio Asia.

Meanwhile, the first Angry Birds retail outlet outside Finland will be open in Shanghai on July 3, followed by another one in Beijing a week later. Vesterbacka said that the company plans to open outlets in 100 cities across the nation over the next 12 months.

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