New design studio underlines a great Danish-Chinese collaboration

Education brings design to the next level
Both Chinese and Danish representatives were present at the reception with a shared focus on further developing the strong relationship between China and Denmark. In a corporation with DeTao Masters Academy, Timothy Jensen, Chief Designer for Jacob Jensen, will educate Chinese masters students in the process of bringing iconic designs, which Jacob Jensen is known for, to life.

Several speakers, including Zhu Tao, Chairman of the China Industrial Design Association and John Xia, CEO at DeTao Masters Academy, honoured the close ties between the two countries.

Collaboration creates a strong bond
Mogens Lykketoft, Speaker of Parliament and former Danish minister for Foreign Affairs and Finance, who has visited China several times, gave a video speech.  Here he expressed his gratitude towards the expanding Danish-Chinese collaboration within design and education and positive development in the bilateral relations as shown by the state visit of Hu Jintao. Furthermore he stated that Jacob Jensen’s desire to create high quality design is essential in generating an interest for Danish design in China.

A great relationship for more than 60 years
Søren Jacobsen, Minister Counsellor at the Royal Danish Embassy, gave a speech at the opening where he emphasized the positive development in the bilateral relations between Denmark and China including the celebrations of the 60 years of diplomatic relation with China in 2010. Søren Jacobsen stated that the Jacob Jensen Design Studio was an example of how successful a collaboration of such character could turn out.

Developing a strategic design collaboration
With the new collaboration, Jacob Jensen Design and DeTao Group Shanghai will offer strategic design solutions within industrial Design, Graphic Design, Branding and Communication, Company Strategies, Value Clarification, Architecture and Urban Planning with a Danish design approach in mind. The design studio marks a Chinese interest in the Danish design and is a mutually beneficial collaboration which several of the speakers emphasized.

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