In order to achieve the best results, the Minister held a seminar with selected Chinese and Danish tourism-operators and a meeting with the National Tourism Administration (NTA) to exchange views and perspectives on how best to develop the Tourism sector for mutual benefit.
In his opening speech for the Chinese and Danish tourism-operators, the Minister said:
“We already offer many Chinese tourists welcome to our country, and the figure is increasing every year. Meanwhile, Danish tourism to China has grown. Tourism between our countries not only creates business advantages. Tourism is also one of the most important tools to improve understanding between our cultures. This is of great importance in a globalized world. I can assure you that the Danish Government attaches great importance to tourism and our longstanding relationship with China.”
Both countries can benefit
During the day the Danish Minister had a meeting with Vice Minister Gao Hongfeng from the Chinese Ministry of Transport. In the evening he attended a VIP-event for Chinese tourism operators and stakeholders at the Danish Ambassador to China, Mr. Friis Arne Petersen’s private residence.
In his opening speech the Ambassador said:
“Denmark and China already enjoys a very fine cooperation in many areas, but when it comes to tourism there is a new potential. That is why I am very delighted that you, Minister is here today to build up cooperation in this area. There are many interests and possibilities at stake”.
The rest of the visit
The Minister is visiting China from 26 till 30 August. During the visit he will have meetings with high level Chinese officials in Beijing and Shanghai. In Shanghai, he will also hold a seminar for members of the Danish Chamber of Commerce. Here he will discuss the strategic cooperation in the area of tourism as well as in the area of patent and shipping.
The Minister is accompanied by a business delegation consisting of a number of companies and organizations in the area of tourism and shipping.