Danish delegation leaves a footprint at the Senior Citizen Expo

The Danish Consulate in Chongqing, joined by three leading Danish players in their respective sectors, participated actively in Chongqing’s 7th Annual Senior Citizen Exposition the 1st of November.

According to the Danish Embassy in China, the Consulate participated in order to promote Denmark’s know-how in eldercare and to strengthen links to the local government and business community. The 50 m2 Danish stand attracted great interest from local customers and potential partners.

The three Danish companies – Danish Diacon Homes (DDH), KPF Architects, VIA University College – led by an opening speech by the Consul Hans Halskov, delivered presentations on nursing home management, designs and education, respectively.

“Denmark is first-mover amongst foreign countries in West China to enter the eldercare sector. Our approach is unique, as we are offering our competencies from every aspect of a nursing home. The market seeks coordinated and holistic solutions rather than a quick fix with a single delivery. This was clearly demonstrated from the feedback we received from the today’s audience,” said the Consul after the event.

The D’Care project was launched earlier this year as an attempt by the Danish Trade Council in China to establish stronger and broader cooperation links between Chinese and Danish companies within eldercare education, technology, management, as well as nursing home design and construction.

“Working with nursing homes, is working with the most important service in our society,” said Arne Bak Nielsen, Project leader for Danish Diacon Homes.

The Consulate participated in the exposition as a prelude for an imminent Danish eldercare delegation visit to Chongqing and Chengdu from November 25-29, 2012. 23 companies and organisations will constitute the Danish delegation.

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