Bangkok-based Swede Nick Jonsson was on October 18 honoured at the Golden Target Awards dinner on day two of the Public Relations Institute of Australia’s national conference held in Canberra. He won the prestigious Golden Target Award for the Bond University Make-A-Wish Golf Day, which he organized in February this year when he was a student at Bond University in Gold Coast, Australia.
Nick organized a charity golf day in October last year aimed at replacing stolen money for a seven-year-old Gold Coast boy suffering from leukemia. The boy, Aaron Curtain, had been robbed of A$250 that was previously donated to him to help grant his wish: a laptop computer. This golf day raised A$582, more than doubling the original donation.
When Nick realized that he could help fulfil Aaron’s wish, he recognized an opportunity to help grant other children’s wishes as well. This was the beginning of the Bond University Make-A-Wish Golf Day 2004, which tuned out to be an incredible accomplishment, exceeding by far the target of A$10,000, raising A$18,500.
The Bond University Make-A-Wish Golf Day 2004 was the largest student project ever in the University’s history.
Nick recently graduated from Bond University with a Master’s of Public Relations degree. He moved to Bangkok to work for Far East DDB, a leading communications agency.
