Headquartered in Norway, Skanem is one of Europe’s largest self-adhesive label producers and already has 12
labelling facilities in seven countries including Norway, Sweden, Denmark, the UK, Germany, Poland and Russia. The company employs 1100 people and achieved a turnover of 156 million Euro in 2005.
Skanem’s strategy is to become a global supplier and establish a base in Asia as a key part of achieving this. The Asian market for self-adhesive labels is expanding at 15-20 pct per year, and, according to forecasts, will represent 37 pct of global label consumption by 2010.
“Proximity to our customers and to the market is important. Last year we acquired Skanem Introl and Skanem Introl-Print, based respectively in Poland and Moscow. Now we are moving into the Asian market and Thailand is an ideal base for us,” says Skanem’s owner and CEO, Ole Rugland.
The deal to build a 4200 square meter facility, 55 km south of Bangkok was sealed in May 2006. Building has already started and it is hoped that the facility will start production in early 2007. With the building of the new Thai plant progressing well, and the key production equipment due to be delivered in December, the groundwork has been laid for Skanem’s successful entry into the Asian market.
“We have already secured our first contract and we’re excited about developing our relations with other potential
customers in the near future,” says Ole Rugland.
