Dnp denmark has contributed four large dnp Giant Wide Angle (GWA) Screens for the Danish pavilion at World Expo 2010 in Shanghai. Each one is showing Welfairytales, which presents new stories from Hans Christian Andersen’s native country and forms a centrepiece of the Danish Expo concept.
Designed by the Bjarke Ingels Group (BIG), the Pavilion, with its double-loop structure, is designed to give visitors an idea of what it is like to be in a Danish city with cyclists and pedestrians and other integrated sustainable elements.
It includes a cycle park on the roof, containing 300 free bikes for visitors, and features a pool overlooked by the Little Mermaid statue from Copenhagen – specially imported for the Expo – where visitors can swim as well as interact with some of Copenhagen’s other attractions such as a harbour bath, playground settings and a picnic on the roof garden.
Welfairytales (a combination of ‘Welfare’ and ‘Fairy Tales’), consists of a series of stories about modern Denmark.
The moving images are relayed courtesy of dnp’s four large 150in rear projection screens, installed individually along the Pavilion’s spiral-shaped route. It relates the fairy tale in three chapters, with the dnp screens designed to make the Danish exhibition look like an unfolding living story of art, images, film, words and sound.
The four screens are rear projected by Christie Roadster HD18K projectors.
