Jebsen & Jessen Marketing (M) Sdn. Bhd. has recently made a strategic partnership with a Hong Kong based digital entertainment producer, iRiver, to provide distribution, support and marketing for iRiver’s range of consumer lifestyle products, including CD MP3 players, flash players, and media convergence devices.
According to Jaring Internet Magazine, Jebsen & Jessen Marketing will following this agreement hold the sole distribution rights to iRiver’s full range of products in Malaysia, Singapore and Thailand.
“Jebsen & Jessen Marketing has a comprehensive distribution network for the consumer electronic segment, the sales, service and support infrastructure, and the experience to build a successful sales channel for iRiver’s products,” Hans Ulrich Hansen, regional managing director of Jebsen & Jessen Marketing, told Jaring.
Jebsen & Jessen Marketing is part of Jebsen & Jessen Group of Companies (www.jjsea.com), a diversified regional family enterprise formed in 1895 with operations in across the Asia Pacific. The company is involved in four main business areas of consumer marketing, technical products, textiles and automotive spares with presence in Malaysia, Singapore, Indonesia, Thailand, Vietnam and Bangladesh.
Hans Ulrich Hansen added that the excellent reputation and reviews for iRiver’s products, and the brand’s focus on delivering market defining portable digital entertainment solutions have already created strong pre-launch demand.
According to Marilyn Chen, chief executive officer of iRiver Hong Kong, in 2003 iRiver products generated a total of US$200 million sales revenue in the digital consumer electronics market. The company expects the global market demand for digital products to increase rapidly, and is targeting global sales revenues of US$450 million for 2004.
While the brand is new to Malaysia, iRiver (www.iriver.com) claimed it is considered a world leader in the field of personal media players with a worldwide market share of 17 percent.
“We are confident of repeating our worldwide success in Malaysia,” Jaring quoted Chen.
