AboitizPower partners with HappyOrNot for smiley terminals

Press release:

Finnish company HappyOrNot, the leading instant customer experience insights solution relied upon by the likes of Elkjøp, Levi’s Stadium, Autogrill, Good2Go stores, and London Heathrow Airport, has announced it has partnered with energy company AboitizPower; responsible for the generation and distribution of power across the Philippines.

HappyOrNot’s Smiley Terminals will enable AboitizPower’s subsidiary providers to collect and analyze customer feedback data across their main distribution utility centers. With in-moment data analytics and automated reports, customer service and senior management teams at Visayan ElectricDavao Light, and Cotabato Light will be able to pinpoint issues, uncover their causes, and formulate data-informed improvements at each of its physical utility centers. 

Through HappyOrNot’s terminals, AboitizPower’s providers will be able to streamline and bolster their feedback collection processes, with 24/7 access to online quick-view summaries and instant performance breakdowns. Removing the reliance on manual measuring and face-to-face feedback interviews, HappyOrNot terminals offer an interactive solution that will help AboitizPower achieve its long-term CX goals and meticulously track customer satisfaction levels.

A total of 11 terminals will be positioned across AboitizPower’s three energy partners’ extremely busy service centers, with Visayan Electric and Davao Light deploying five each, and Cotabato Light utilizing one terminal. In addition, and to complement the physical terminals, AboitizPower is soon to deploy HappyOrNot’s Smiley Digital™ products across its online distribution channels, including its mobile app, email, social media, and other communication tools.

Despite being a majority cash-based economy, the Philippines is a fast-developing country with strong digital mobile networks. As it continues to close the technology gap, customer convenience and expectations are increasing. Through its partnership with HappyOrNot, AboitizPower is taking a significant step towards future-proofing its services by implementing a range of holistic customer feedback solutions. 

Since trialing HappyOrNot’s terminals and reporting system, AboitizPower has already been able to identify several customer pain points and make positive changes to address customer sentiment. For example, reassigning and redistributing frontline workers during peak hours to support the main service centers and reduce customer waiting time.

This realignment of agents resulted in improved satisfaction ratings and, along with other data-informed changes, was able to increase the average customer satisfaction index scores which subsequently rose from 80% to 92%.

 “We have long been searching for a better and more efficient solution to capture customer feedback data and, upon discovering HappyOrNot’s smiley-faced terminals, we were immediately keen to utilize their technology,” commented Reynold Felix, AVP for Engineering Support at AboitizPower. “Both the ease of installation and the extent of the data feedback reports analyzing hourly, daily, weekly, monthly, and comparative results, made them the obvious choice. Now, we can leave our customers to rate our services themselves, and spend more time and energy developing intelligent solutions to the challenges we face. Through this partnership, we are excited at the opportunity it gives us to not only exceed our customer experience aims but also expand our digital capabilities too.”

Anton Perdices, Chief Operating Officer of AboitizPower concurred with Reynold’s statement, and summarized saying “it has really allowed us to analyze trends, in particular, the days and specific hours that redistributing staff will achieve the best results in customer satisfaction.” 

“Being an archipelago, the Philippines does not have the best internet infrastructure, however, it does have a world-class GSM network,” added Gerry Urbina, Managing Director of G.U.L.F. Trading Wireless Solutions. “This feature puts HappyOrNot at a distinct advantage over its competitors as feedback is guaranteed to be transmitted instantly, enabling the AboitizPower team to make adjustments based on real-time data.”

“One of the key reasons that Aboitiz Power chose HappyOrNot was the simplicity and ease of giving feedback, followed by the meaningful data reports which can be acted on instantly when issues are spotted” Piyush Mehta, Regional Sales Director of APJ at HappyOrNot said. “This supports their key objective to continually improve their business and deliver the highest levels of customer service.” 

About AboitizPower

Aboitiz Power Corporation (AboitizPower, AP) is the holding company for the Aboitiz Group’s investments in power generation, distribution, and retail electricity services. Incorporated in 1998, AboitizPower is a publicly listed holding company that, through its subsidiaries and affiliates, is a leader in the Philippine power industry and has an interest in a number of privately-owner generation companies and distribution utilities.

Aboitiz Equity Ventures (AEV) currently owns 76.88% of the outstanding capital stock of AboitizPower as of March 27, 2015.

About G.U.L.F. Trading Wireless Solutions, Corp 

Established in 2011, G.U.L.F. Trading Wireless Solutions, Corp. is the exclusive distributor of long-range wireless notification solutions for use in different industries across the Philippines. We offer a wide range of reliable on-site paging solutions to improve efficiency and customer service for a variety of sectors. In fact, restaurants, hospitals, and retail businesses are just a few that our systems can help increase sales, productivity, and customer satisfaction. 

G.U.L.F. Trading Wireless Solutions, Corp. helps businesses enhance productivity and customer service through the most cutting-edge and customer-driven communication technologies. G.U.L.F. Trading Wireless Solutions, Corp is part of GRUPO URBINA – a group of companies that specialize in market-first Intelligent Solutions.

About HappyOrNot

Creator of the globally recognized four Smileys, HappyOrNot enables companies to identify and optimize experiences across all touchpoints through relevant, in-moment feedback data. With the ability to track, validate, and compare ongoing performance, companies are empowered to continuously improve experiences and drive operational success.

Founded in 2009, today HappyOrNot serves 4,000 brands across 135 countries, like Elkjøp, Levi’s Stadium, Autogrill, and London Heathrow Airport, and has collected and reported on over 1.5 billion feedback responses. Headquartered in Finland, HappyOrNot also has offices in the U.S. and around the globe, and a reseller network of over 100 companies. Visit www.happy-or-not.com.

Mette Larsen

About Mette Larsen

ScandAsia Journalist • Scandinavian Publishing Co., Ltd. • Thailand

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