Danish dairy cooperative Arla Foods is strengthening its commitment to innovation, premium nutrition, and localized product development as it marks its eighth consecutive participation at the China International Import Expo (CIIE) in Shanghai, according to China Daily.
Arla’s infant nutrition segment continues to perform strongly, led by its Arla Baby & Me brand and its cross-border Human Milk Oligosaccharides (HMO) portfolio. The company’s organic A2 milk line is also outpacing industry growth.
Its popular Cocio chocolate milk brand remains a consumer favourite, now introducing a new coconut flavour making its global debut at CIIE — a move that reflects Arla’s strategy to tailor innovation to evolving Chinese tastes.
Arla has also expanded its cheese range, unveiling upgraded flavours and refreshed packaging to balance indulgence and nutrition, responding to rising demand for high-quality, nutritious products.
“China represents a strategically important market within Arla’s global growth agenda, particularly in early life nutrition,” says Frede Juulsen, head of early life nutrition at Arla Foods.
He added that Arla will continue to use CIIE as a platform to showcase innovation, expand distribution, and invest in research and development in China.
“CIIE is not only a vital platform for global trade but also a strategic gateway that deepens our engagement with Chinese consumers and partners,” says Harrison Cheng, vice-president and head of China at Arla Foods.
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