Carlsberg buys Chongqing Beer Group

Danish brewer Carlsberg said in December 2013 it had bought the owner of eight Chinese breweries for 1.4 billion kroner (US$258 million) as it grows outside the sluggish markets of western Europe.den_cn_carlsberg

“Chongqing Beer Group has informed the Carlsberg Group that it has accepted Carlsberg’s offer to acquire 100 percent of Chongqing Beer Group Assets Management,” the Danish firm said in a statement yesterday.

The Chinese firm primarily sells brands under license from the Chongqing Brewery Co, in which Carlsberg earlier this month raised its holding to 60 percent from 29.7 percent. Carlsberg paid about 2.6 billion kroner to up its stake in the company, which produces its two leading brands, Carlsberg and Tuborg.

“This transaction, following on from our decision to construct two new breweries in China and Myanmar, further reinforces our commitment to Asia, and in particular to China,” CEO Joergen Buhl Rasmussen said on December 11.

Source: Shanghai Daily

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