China Next Stop for Swedish Fashion Designers

Students from the School of Textiles Fashion Design under University College of Borås in Sweden will show their graduation collections in Shanghai this autumn. It is the first time that graduating students have display outside Europe and then in China of all places, which is in five years expected to become the world’s largest fashion market .

“It’s great for us that we are recognized also outside Europe,” says Clemens Thornquist, professor of fashion design at the School of Textiles.

The graduating fashion design students will show there collections during the fashion week in Shanghai. School of Textiles, University College of Borås, is invited by the Consulate General of Sweden in Shanghai, Ms. Viktoria Li, who since 2010 has organized Swedish participation in the fashion week in order to strengthen the Swedish fashion and design in China’s largest city.

More important than luxury
According to the Consulate General, Shanghai has become a meeting place for young designers and innovative businesses and the city aims to become Asia’s fashion and design capital. China is one of the fastest growing economies in the world and sales of clothing has been increasing by about 20 percent annually for some years.

According to an international survey, China ranks sixth in the world when it comes to spending money on luxury items.

Prof. Clemens Thornquist wants the show in Shanghai to make the industry aware of how the fashion design school of the University of Borås is different.

“We stand for something not found in many other design programs, a different perspective on what design is and an awareness of the importance of sustainability,” he says.

Want to see the future of talent
Jonna Wibelius , who is in charge of culture and the promotion of Sweden Consulate General of Sweden in Shanghai, was the one who invited the Swedish School of Textiles after seeing previous students’ work.

“We want to showcase the future of Swedish design talent, and then it seemed obvious to invite Swedish School of Textiles. Furthermore this college lives up to the requirements of sustainability and creativity that permeates all of our promotion projects in the region,” says Jonna Wibelius.

Fashion design students graduating in 2013 are: Anna Margareta Svensson, Elias Högberg, Emelie Ahlnér, Emelie Arvidsson , Emelie Johansson , Emma Lindqvist , Gustav Falgén, Jesper Danielsson, Karolina Persson, Klara Hobbs and Saina Koohnavard with a bachelor degree, and Ida Klamborn, Abril Vergara Lozano, Karin Schneider and Zizi Zhu with a Masters degree.

For more information contact :
Clemens Thornquist , professor of fashion design at the School of Textiles, phone: 073-049 00 23, email : clemens.thornquist @

Viktoria Li, Consul General at the Consulate General of Sweden in Shanghai, Tel: +86-21-5359 9616 , Email : @



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About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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