Danfoss’ Southeast Asia energy efficiency bus tour

On 23 October Danfoss Drives, a world leader in variable speed control of electric motors, launched the inaugural ‘Danfoss Drives Southeast Asia Energy Efficiency Tour’ to Support Malaysia’s Industry 4.0 Plans. The Tour will showcase solutions that can be deployed by industries to achieve energy efficiency from the perspective of cost saving as well as reduced carbon emissions.

The tour will travel to more than 20 cities across Malaysia, Singapore and Thailand and raise awareness on the importance of energy efficiency and empower businesses to adopt brand new innovations in energy efficient technology. Asean is a major global hub of manufacturing and trade where the manufacturing, industry and services sectors are increasing demand for electricity in Malaysia. As the region is well on track to be the world’s 4th-largest economy by 2050 and it is one of the fastest-growing consumer markets in the world, this presents an opportunity for Danfoss to help customers in energy intensive industries including manufacturing, buildings, cement, food and beverage and industry sectors implement energy efficiency solutions to enhance process optimisation for sustainable, reliable and efficient operations.

Speaking at the launch event, Mr. Soren Kvorning, President of Danfoss Asia Pacific said: “Malaysia currently has one of the highest rates of power consumption per capita among emerging economies in the Asean region and has been experiencing steady growth in GDP at a rate of 4.3% per year, and per capita GDP is expected to reach USD 10,721 in 2035. The Danfoss Drives Southeast Asia Energy Efficiency Tour is a timely introduction to the market to empower and encourage more businesses to adopt energy efficient technologies. With our established leadership in the drives division, we believe that by 2025 more than 5 billion people worldwide will benefit directly or indirectly by Danfoss Drives in their everyday lives.”

The tour will address new opportunities for energy efficiency through customer seminars and 3D Interactive Experience where businesses will benefit from a unique virtual reality experience for visitors to better understand the benefit directly or indirectly from Danfoss Drives in their everyday lives.

“Commercial buildings, food and beverage production and processing plants, heavy industries like manufacturing, cement, metal, mining, paper are the major contributors for high energy consumption. The need for improved efficiencies is all the more important as connected devices grow in numbers and become more closely interconnected where more energy will be needed to power them,” added Soren.

About Danfoss Drives
Danfoss Drives, member of the Danfoss group, have since 1968 been pioneers in the AC drives business. Danfoss engineers technologies that enable the world of tomorrow to do more with less. Their products and services are used in areas such as refrigeration, air conditioning, heating, motor control and mobile machinery. They are also active in the field of renewable energy as well as district heating infrastructure for cities and urban communities.


About Joakim Persson

Freelance business and lifestyle photojournalist

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