Danish Crown is finally ready to begin the construction of the long-awaited processing factory in the outskirts of Shanghai. That means the Chinese will be able to further feast on imported meat from Denmark when the factory opens in the summer of 2019.
The plant will primarily produce chops, bacon and sausages, with all commodities being imported from Denmark.
“It’s a significant investment and an important strategic step towards developing Danish Crown’s business in China,” said president of Danish Crown China, Kasper Lenbroch, in a press release.
“With our own factory we will be better at aiming for the local trends and navigate quickly on the concrete demand,” Lenbroch said.
And things seem to be doing fairly well for the Danish meat-company in the Chinese area. Just two weeks ago, on the 4th of February, the company announced that the subsidiary Tulip had finally gained access to the Chinese market and was ready to begin exporting the likes of canned goods and sausages.