The Finnish company, UPM Adhesive Materials, which produces self-adhesive products used in labeling, has announced a major investment in its label material factory in the Johor state of Malaysia, just across the border from Singapore. The company says it is making these investments to strengthen its presence in the fast-growing Southeast Asian market.
The project includes the installation of a new state-of-the-art coating line, as well as upgrades to the facility and material-handling systems. These enhancements will improve production quality, efficiency, and annual capacity, while also adding new filmic capabilities for high-value sectors such as durables and electronics, UPM Adhesive Materials stated in a press release on 7 August 2025.
Southeast Asia is among the fastest-growing regions for pressure-sensitive labels globally, and UPM says the investment will position it to better meet customer needs with greater reliability.
“This major investment in our factory in Johor Bahru illustrates our strong commitment and ambition to further develop our presence in the fast-growing and highly dynamic Southeast Asia region,” said Henning Krebs, Vice President, APAC, UPM Adhesive Materials. “With a new state-of-the-art coating line – combined with UPM’s strong technical expertise – we are able to create exceptional value for customers through improved quality, capabilities, and services.”
