Swedish fashion retailer H&M has partnered with the creative agency We Are Social to enhance its content creator strategy and engagement across Asia. The collaboration, announced on Monday 25 February 2025, will focus on influencer marketing to strengthen H&M’s regional presence.
We Are Social’s Singapore hub will lead the initiative, working closely with local teams to develop tailored strategies and manage influencer partnerships. The partnership is expected to support H&M’s efforts in reaching fashion-focused audiences across key Asian markets.
Elin Sandberg, H&M’s Head of Marketing for East Asia, stated that the brand is looking to deepen engagement with its fashion community through collaborations with content creators.
H&M has been expanding its digital marketing efforts in the region, adapting to changing consumer behaviors and increasing reliance on social media platforms.
The partnership is part of H&M’s broader strategy to maintain its competitive position in the Asian market.
Source: Marketing-interactive.com
