Legoland Discovery Centre Hong Kong officially opened

The centre features miniature replicas of Hong Kong landmarks built with more than 1.5 million Lego bricks.

Lego’s first indoor playground in the city at the K11 Musea shopping centre has sold 3,000 tickets for its opening day, the mall said on 6 March 2021.

The opening of Legoland Discovery Centre, which occupies 30,000 sq ft in the shopping centre’s basement, was originally slated for 1 March. But K11 was forced to shut following a Covid-19 super spreader event at Mr Ming’s Chinese Dinningon 28 February.

The Legoland centre is currently opens at noon on Saturday along with the mall itself.

Oliver Tong, head of retail at JLL in Hong Kong said  “Having good entertainment facilities could create traffic for the shopping centre. They could help malls differentiate themselves from other shopping centres and attract shoppers,”  He added that such attractions could increase the length of stay in shopping centres and create more sales. “The longer shoppers stay in a mall, the more they spend,” he added.

According to the South China Morning Post, Hong Kong’s mall operators are incorporating entertainment options at their properties to retain customers, as the city’s mass vaccination drive is rolled out. K11, for instance, hopes to leverage the centre as well as the nearby Avenue of Stars and Water of Stars to promote itself as a new tourism destination in the city’s Tsim Sha Tsui district. It has also tied up with Singapore Airlines and Cathay Pacific to offer free flights to the first 100 tourists visiting Hong Kong, it said.

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