Norwegian health supplement company Noromega is expanding into Thailand, seeking to replicate the success it has achieved in China through e-commerce and livestreaming.
The brand entered the Chinese market in 2018 via cross-border e-commerce and reached sales of around USD 100 million last year. Its growth has been driven by strong performance in livestreaming and social commerce, alongside offline retail partnerships.
“Certainly the culture and spending habits are a little different, but China and Thailand have a number of market similarities. So, I think we can replicate some of our successes in Thailand,” says Derek Liu, CEO of Noromega.
The company believes Thailand shares key similarities with China in terms of digital consumer behaviour and online shopping platforms such as Lazada and Shopee. It is now seeking local distributors to bring its products to Thai consumers, who it says are already well-informed about dietary supplements.
Noromega’s expansion reflects a broader trend of Nordic health and wellness brands leveraging Asia’s fast-growing online retail and influencer-driven markets.
Source: NutraIngridients
